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Homepage Hero Style Guide


  • H1 animated heading should be 13 characters or less
  • Item subheadings can be longer, but should be limited to 70 characters for best results on mobile screens
  • Can display 1 to 4 items on desktop
  • Only 1st item will display on mobile
  • Items must link to internal DLR pages (not external sites)
  • Do not include a CTA text or icon in the video graphics because there will always be a right arrow icon to indicate a link

Technical Limitations:

  • Videos do not work on IE11 desktop or Android devices. The fallback still image will display instead.
  • Any graphics or text included in the video should be close to centre line or it will get cropped on the sides for very large viewports and mobile.

Image Specs:

  • Fallback still images recommended size is 1920 x 960 px (2:1 ratio)

Video Specs:

  • Approximately 15 seconds in length, looping
  • H.264 compression
  • 1920 x 960 px (2:1 ratio)
  • MP4 format
  • Approx. filesize of 2MB
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